articles and interviews

Google Dropped My Website! What Should I do? [UPDATED]

One of the most common questions we get is from people who think their website has disappeared from Google. If you’re in a similar situation, we have some ideas for you in this article.

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Google Personalized Search: Part 2: How to Influence Google Personalized Search Results

In this post, we share some ways a business might try to influence personalized search result – but use caution: tricking your customers is never a good idea!

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Google Personalized Search: Part 1: Personalized Search Will Affect Your Business

Personalized Search is a bigger deal than you think! In this post, learn how it will affect your business.

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Dynamic Website SEO Terror Level Downgraded to Yellow

Search engines now include dynamically-generated pages in their indexes, but some particulars of dynamic pages can still be obstacles to getting indexed. Follow the guidelines here to avoid major pitfalls of dynamic sites.

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I Googled myself – and I don’t like what I saw! What should I do?

If the results that come up on Google when you search for your own name are less-than-flattering, this article may provide the solution you’re looking for.

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Google + Flash: Indexing Text, Embedding, and More – What We’ve Learned

Because we work with clients on optimizing largely- or all-Flash websites, we want to be sure that we fully understand what Google will and won’t index. So, we formed online experiments, with the goal of answering five burning questions about Google’s Flash indexing capabilities. In this article: What We Learned!

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Oops, I Redesigned My Website! An SEO Checklist

If you recently redesigned your website without thinking about the effect on its search engine presence, you may be in for a rude awakening. Follow a few simple guidelines to be sure that your fabulous new site isn’t going incognito.

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“Left Brain” Book Review: Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Gradiva Couzin takes a look at the new “programmer to programmer” book about SEO.

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A Real SEO Case Study – Test Your SEO Smarts and Play Along.

Why would a respectable website have shockingly spammy Google snippets? In this case study, you’ll get a chance to test your SEO smarts as you solve this real-life SEO mystery.

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SEO For the Do-It-Yourselfer

Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 2011). Order the third edition:

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The Right Brain

After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.

Follow @jengrappone

The Left Brain

Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.

Follow @gradiva