SEO Tips for Non-Profits (Book Excerpt)

In this excerpt from Chapter 2, “Customize Your Approach,” read tips to help non-profits get into the right mindset before beginning the hour-a-day SEO plan. This is just one of the seven types of organizations we discuss in detail in this chapter.

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SEO For the Do-It-Yourselfer

Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 3rd edition upcoming in 2011).

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The Right Brain

After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.

The Left Brain

Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.