We are delighted that some have started to take notice of "SEO: An Hour a Day" and even give some positive feedback!
"New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO."
- Chris Sherman. SearchEngineWatch.com Read the full review
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"Just when some say textbook SEO (define) has crashed and burned, a great new textbook comes along.
Written by Jennifer Grappone and Gradiva Couzin, "Search Engine Optimization: An Hour a Day," is much more than a primer for would-be search engine marketers. The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of Web sites -- perhaps even your Web site."- PJ Fusco. ClickZ Magazine Read the full review
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"If you've ever put off doing search engine optimization (SEO) because you know it's so time consuming, here's the book for you."
- Web Marketing Today, October 11, 2006 Read the full review
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"Outstanding SEO book...Grappone and Couzin do a great job of describing approaches...to ensure your business succeeds. Do yourself a favor and pick up a copy for yourself"
- Tim Peter, Tim Peter Consulting Read the full review
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"I hate this topic … but I love this book! Jennifer Grappone and Gradiva Couzin have written a great book for us girls, it’s a self-help guide on SEO, the book is called: Search Engine Optimization An Hour A Day. They’ve taken this really confusing subject and broken it down into little tasks that you can do in just an hour a day."
Heather Juma, Girls Who Network Read the full review
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"SEO: An Hour A Day is a great book. It's honest in recognizing where it can't help you, by differentiating clearly between "eternal truths" (things you can always count on - like change) and "ephemeral truths" - those facets of search marketing which are constantly in fluctuation.
The authors focus consistently on your business needs. They're not trying to tell you that you need to do something for the good of the world - they're telling you that you need to do something to accomplish your specific business goal. That practical and realistic emphasis on business oriented needs makes the book a great reference.
If you want to understand what your professional consultant is doing, or use this book as a kicking off point to learn how to promote your own sites, you'll have made a great choice."
-Joe Dolson, inter:digital Strategies Read the full review
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"The authors are so concerned about the needs of busy company employees, that they have taken time-constraints into consideration when editing the book...by the time you have reached the end of the book you will be pretty proficient in the obscure art of SEO."
- Pandia.com Read the full review
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"I'm always being asked to review the latest book on marketing. With a hectic schedule, it can be tough to get any time to read any of them, but I just made time to read Search Engine Optimization: An Hour A Day.
....the "right brain" "left brain" dialog boxes that pop-up throughout the book are a welcome addition. Reading two experts attacking a subject from two perspectives - art vs. science - adds an interesting and comical twist.
I didn't pay for my copy of the book, but would have no hesitation in buying a copy for anyone new to the industry!"
- Andy Beal, SEM Expert Read the full review
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"I'm digging this book because it is easy to read, clear and really highlights the importance of Search Engine Marketing.
There is a great overview and then the authors break it all down. What steps do you take and when do you take them, and most importantly...WHY?
This book provides the context and the writing style that is real, clear and easy to apply to other businesses. It's a winner for sure!"
- Elaine Young, Associate Professor, Champlain College. Read the full review
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"Where other books offer facts, tips, and conceptual background, this volume offers simple tasks that demonstrate the core principles of SEO.
The authors, Jennifer Grappone and Gradiva Couzin, introduce SEO objectives a week at a time and break each objective into goals and tasks that can be easily understood and completed each day. Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your Web site’s rank in the search engine results pages."
- Harvey Ramer, Marketing Designer and Blogger, Design Delineations. Read the full review
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"Last week I picked up a copy of Search Engine Optimization An Hour a Day by Jennifer Grappone and Gradiva Couzin. .... I am pretty impressed so far. It looks to be a great introductory book on the subject and really walks the user into being an expert step-by-step. While it is little big to be a one-nighter, I am about 2/3rds of the way through it after only 2 evenings - and I am looking forward to picking it up again after this post. The main reason I like it, besides the entertaining writing, is that the authors recommend a holistic and common sense approach to SEO. "
- Dan Hounshell, Senior Software Developer, Tellus (http://www.tellusweb.com). Read the full review
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“Search Engine Optimization, An Hour a Day,” is an excellent
primer for the beginner Do-It-Yourself search engine marketer. It covers the basic essentials of SEO but also drills down into the challenges (both technical and business-specific) in an easy to read and entertaining manner. The book offers a comprehensive SEO plan with metrics for tracking your success which can be done conveniently in “an hour a day.” Even if you’re considering outsourcing your SEO, this book is an excellent read and a great way to understand the industry and the terminology involved."Daniel Riveong, Head of SEO Services, e-Storm International
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If you know of a review that isn't mentioned here, please let us know.
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