“Yelp is Evil” – SF Chronicle Newspaper Ad

We often hear local small business owners lamenting their presence on Yelp – and the strongarm tactics that some describe hearing from Yelp salespeople.  A recent ad in our local San Francisco newspaper proclaims: “Yelp is Evil.”  The ad was taken out by Brass & Glass, which currently has a 2.5 star average on Yelp. [...]

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Basic WordPress SEO tips: 6 Settings for Search Engine Health

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site.  Best of all, it’s inherently search-engine-friendly. People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics: – In Settings > General Settings, choose a site title and [...]

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Ask the Experts: How does @ work in Twitter?

Q:  What does the @ sign do in Twitter? A: Starting a tweet with @name is known as a reply.  It will cause that tweet to be seen only in the newsfeed of the recipient as well as anyone who is following both you and the recipient. Starting a tweet with any other character (except [...]

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Shopping Search Resources [Updated]

If you sell a product on line, you’ll want to explore search engines that cater to the e-commerce crowd. Learn how here!

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Local Business Listings on Google, Yahoo!, and Bing [Updated]

Local search is becoming more and more popular for finding locations and phone numbers for local businesses. If you run a business that serves a local audience, be sure you are listed here!

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Ask The Experts: Facebook Like vs. Share – What’s the Difference?

Q. What’s the difference between Like and Share on Facebook, and which one should I add on my site? A: Facebook like and share are similar, but have some distinct differences.  Here’s an overview of how they each work: When Facebook user Jacob chooses to like a web page, it will immediately appear as one [...]

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New Developments This Week in Google and Bing

There’s been a lot of discussion this week about two recent announcements concerning Google’s and Bing’s ranking algorithms. We’ll boil them down for you here. 1. Twitter authority is factoring into web rankings Google and Bing have disclosed that they assign authority to Twitter accounts, and that a person of high authority may give a [...]

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Ask the Experts: How do I Use Facebook OG Tags?

Q: I’ve been hearing that I should add social media meta tags to my website.  What are these and what do they do? A: Like everything else in the social marketing space, social media meta tags are evolving rapidly. We recommend using the Open Graph format for social media meta tags. Basic Tags The basic [...]

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Gravity Search Marketing is Hiring!

Our boutique SEO/Social Marketing firm is growing, and we’re looking for a web-savvy and very bright person to join our team. Responsibilities: – Writing. You may write internal communications (for example, compiling insights or analysis to be delivered to the firm’s partners), client-facing documents or communications (for example, competitive analysis reports, or answering client questions) [...]

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New Developments in Search: Bing takes over Yahoo!, Google Instant

There have been two major developments in search over the past few weeks. Bing Takes Over Yahoo!’s Organic Search Results. Over the last few weeks, Bing’s merger with Yahoo! has progressed into the much-anticipated next step: Bing’s organic search results are now powering Yahoo!’s results. Our rank checks now show identical results for our client’s [...]

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