Should I Pay for a Press Release Distribution Service?

Q: We’re thinking about putting out some press releases for our B2B using a wire service. What is your view from an SEO perspective on this approach? A: Press release distribution has become much less effective as an SEO tactic in recent years, but in some cases press releases can still be helpful for SEO. Google […]

Continue reading…→

Our Favorite Spider Emulators for SEO

Q:  In your book you recommended using a spider emulator to see what a webpage looks like to search engine robots. What tool do you use when you’re doing this? A: These days, we use three different methods for reviewing a site with the “spiders-eye view.” Here they are in order of simplest to most complicated: […]

Continue reading…→

Why You Should Add Captions and Transcripts to Your YouTube Videos

YouTube generates more than a billion views on a daily basis. With such a wide audience, it’s no wonder companies want to make this video-sharing website part of their marketing strategy. Especially since it’s a great way to drive brand awareness and consumer engagement. But with the sheer volume of videos competing on the platform, […]

Continue reading…→

Tumblr SEO Tips

If your marketing strategy includes Tumblr, you’re probably putting a lot of effort into content creation. But your hard work deserves to be seen by the biggest audience you can get, so don’t forget to think about discoverability and visibility! Here are some SEO and discoverability tips that we’ve compiled in the course of our […]

Continue reading…→

I Googled myself – and I don’t like what I saw! What should I do? [Updated]

If the results that come up on Google when you search for your own name are less-than-flattering, this article may provide the solution you’re looking for.

Continue reading…→

Pogo-Sticking, Bounce Rate – Ranking Factors?

Can Pogo-Sticking affect your rankings? Pogo-Sticking: A search engine user clicking through to a site, and going back to the search results to click through to other pages. If you Google “pogo-sticking seo” you get a page full of resulting saying it’s an SEO factor, and some go as far to say that if Google notices “they will […]

Continue reading…→

Wikipedia’s Disclosure Rule: The Impact on Marketers

In June 2014, Wikipedia made a big change that affects the crowdsourcing community by adding a new amendment to its terms of service. It requires anyone who receives compensation for editing Wikipedia articles to divulge this information. Gone are the days for business stakeholders and marketers making anonymous edits for the companies they represent. Instead, […]

Continue reading…→

Site Redesign SEO: Redirect Best Practices

Redirects are crucial in any redesign in which URLs change or old pages are retired. These redirects ensure a seamless user experience, and also help search engines to update their indexes from old URLs to new URLs and transfer SEO power from old to new pages. We’ve worked with many site redesigns; many that were seamless and […]

Continue reading…→

Five Signs Your SEO is Scamming You

Because we’re published SEO authors with some degree of credibility, we often hear from friends or acquaintances who are feeling uncertain about their SEO vendors.  “What are we getting for our money?” is a common question.  Sadly, the SEO industry has far too many charlatans in it. We’ve seen some painful examples of good companies getting burned […]

Continue reading…→

Ask the Experts: Should I use an alternative to Google Analytics?

Q: We are a medium-sized business and we’ve been using Google Analytics for a long time and never really questioned it. Should we switch to an analytics program other than Google Analytics?  A: The short answer is: probably not. Most businesses of your size that we’ve worked with get everything they need from Google Analytics. Even when an alternative […]

Continue reading…→