Win a Copy of SEO: An Hour a Day

There’s a book giveaway over on the Etsy Stalker blog. If you’re interested in winning a copy of our book Search Engine Optimization: An Hour a Day, the entry requirements are pretty simple: just leave a comment on the contest page stating what you’d like to learn about SEO. Winner will be selected at random. Happy stalking!   [...]

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B2B Twitter Giveaway Examples: Online Marketing Industry

Truth be told:  online marketers are very good at online marketing!  Their social media marketing strategies can even serve as models for other B2Bs.  So, in our quest for B2B social media genius, we looked at examples of firms pushing the medium to its max. We wanted to know what online marketing agencies (and others [...]

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Social Media Tips for the End of the World

The world is ending this weekend, in case you haven’t heard. Presumably some of us will be still hanging around waiting for some sort of apocalyptic event while others will be plucked away to, I don’t know, eat Hot Pockets and play Angry Birds with the Almighty. We’d hate for something like the end of [...]

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Google Images and the Osama Bin Laden News

When big news breaks, people flock to the search engines, and the search engines work hard to deliver timely search results and useful updates. Forward-thinking SEOs tend to take advantage of these really big news events by monitoring the search results closely, with the goal of getting a glimpse into the search algorithms. We don’t [...]

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Changes to Google’s Universal Video Listing SERPs

As SEOs and other search-aware people know, Google and Bing are constantly experimenting with changes to their search results.  So we were not surprised to see a change to the universal video results formatting in Google today. Previously, Google’s universal video results were displayed side-by-side, in a 2-pack or 3-pack, as seen here in the [...]

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Basic Robot-Friendliness SEO Checklist

People often ask us to write SEO checklists for them.  But SEO encompasses such varied efforts – from blog writing to technical site review – that squeezing it into a checklist can be difficult.  However, we always try to work with our clients’ processes, because we think that’s the most effective way to get SEO [...]

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Google Launches Google Psychic

MOUNTAIN VIEW CA.  In partnership with the Göttingen Neuroscience Institute, Google today announced the launch of its latest search enhancement, Google Psychic.  This bold new interface represents a revolutionary advance in human-computer interaction. This major update to the Google search experience is launching simultaneously in 40 languages for the hundreds of millions of Google users [...]

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“Yelp is Evil” – SF Chronicle Newspaper Ad

We often hear local small business owners lamenting their presence on Yelp – and the strongarm tactics that some describe hearing from Yelp salespeople.  A recent ad in our local San Francisco newspaper proclaims: “Yelp is Evil.”  The ad was taken out by Brass & Glass, which currently has a 2.5 star average on Yelp. [...]

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Basic WordPress SEO tips: 6 Settings for Search Engine Health

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site.  Best of all, it’s inherently search-engine-friendly. People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics: – In Settings > General Settings, choose a site title and [...]

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Ask the Experts: How does @ work in Twitter?

Q:  What does the @ sign do in Twitter? A: Starting a tweet with @name is known as a reply.  It will cause that tweet to be seen only in the newsfeed of the recipient as well as anyone who is following both you and the recipient. Starting a tweet with any other character (except [...]

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