An upcoming change in the Chrome browser may affect your site’s user experience if you have autoplaying video. Starting in January 2018, the Chrome browser will no longer allow videos to autoplay on desktop websites. This is a policy change that is intended to bring desktop website behavior in line with mobile behavior, and to minimize annoyance for desktop users.
This could affect elements on your website such as embedded YouTube videos and backgrounds that have moving elements (especially those with sound).
Chrome users comprise the majority of desktop traffic, at around 60%, according to Net Market Share.
Read more “New Chrome Autoplay Policy Can Affect SEO”