WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site. Best of all, it’s inherently search-engine-friendly.
People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics:
– In Settings > General Settings, choose a site title and tag line that contain keywords you might want to rank well for. Of course, the site title should also be recognizable as the name of your blog!
– Under Settings > Permalinks, we recommend a custom structure for permalinks that includes the post name, as seen here:
This will create permalink URLs containing the words in your post title, for example, “this-is-my-best-post-ever.html.” If you would prefer to include the date or other elements, scroll down on this WordPress Codex page for a list of other available tags. Here’s an example of a URL format that includes the current year as well as the post name:
– Under Settings > Writing, be sure that the update service is filled in. A respected updating service is the following:
– Under Settings > Privacy be sure to select that you want your blog to be publicly available.
– We recommend including breadcrumbs on each post. We use a plugin called Breadcrumb NavXT to make ’em.
– HTML titles are important for SEO. You can install a plugin called All in One SEO Pack to gain the capability to edit HTML titles on each post, and to set up a good default format for all posts. Some examples of good default formats are the following:
“Post Title | Blog Name”
“Blog Name: Post Title”
This screenshot shows an example of All in One SEO Pack settings for a breaking news website:
With these basic settings in place, your site will be indexable in search engines, and have at least a minimum level of on-page optimization built-in. We’re guessing that was a lot easier than you thought it would be! Congratulations – aren’t you glad you chose WordPress?
Readers: do you have an WordPress SEO tips to share?